Logistics in the pharmaceutical sector involves all those operations oriented to the storage and distribution of active ingredients, biological products, drugs and other chemical products, from the supplier to the point of sale.

When we go to the market and make our purchases, we are often unable to imagine the great logistical work required to ensure that our favorite products are available and in perfect condition. Having the right product, transporting it within the established times, guaranteeing its integrity and maximum quality at all times are some of the challenges for logistics in the food sector.

World Logistics Day 2023 is full of challenges and innovations. Today is a day to celebrate those who "move" the world, and the main objective of logistics is to serve as a link between the different elements that make up the supply chain so that regardless of the distance we have access to the required goods.

The set of strategies designed to streamline the processes of production, distribution and consumption of goods at local and global level, becomes more complex when the arrival of the Christmas season is in sight, which, as it is understood, expresses at the level of supply and demand a greater activity, since, in the consumers' imagination will be the idea of satisfying the needs of their customers.

Logistics activity today has come to permeate different areas. Referring to the implementation of a communication strategy aimed at establishing contact with customers through various channels, translates an experience that aims to reach consumers, understanding in a comprehensive manner, that there are different ways of access to achieve it.

The possibility of imitating human intelligence, in order to perform activities through systems that are capable of processing information, executing activities related to decision making and reducing the margins of error that are usually committed by the simple condition of fallibility of human beings, is, nowadays, a reality.

Before the pandemic outbreak of last 2020, first generated in Wuhan-China, the country had already been playing the role of a global power and one of the main players in the planetary logistics chain for the last decade; however, with the deployment of its "Zero Covid" policy, it began the path of closing its economic activities, evidenced in the process of withholding goods in its ports.

An approach to the network of operations that are necessary to make it possible for a given product to reach the final consumer, from the place where the raw materials are obtained, through the space used for its production, which undoubtedly involves all the operations of transportation, storage and distribution to the market is, in essence, the logistics activity.

It is essential to understand that maritime transport has been, throughout history, a decisive factor in the dynamics of international trade. The construction of tankers, containerised ships for the transport of manufactured goods and ships for the transport of dry grains contributed greatly to the fact that, in trade relations, the geographical location of production was not the essential element in the determination of costs.

The decrease in available space to meet the process of transporting goods, coupled with the increase in the price of maritime transport, translates into a scenario of strong complications that are negatively impacting the marketing of goods. This phenomenon has been dubbed the container crisis, which became more acute worldwide in 2020, following the outbreak of the resounding covid 19 pandemic.